Digital Outdoor of Home Promotions
LCD screens installed in prominent positions centre with or without a message ticker-tape enables facility managers to broadcaste, special offers and product promotion information to customers while they are shopping. Strategically placed, the screens attract customers with content that is varied and interesting.
The screens broadcaste customised content, produced entirely by our skilled designers.
Mobile broadband technology allows us to update the on screen promotional content on a regular basis and the systems message board utility reducs the need to print and display leaflets and notices.
Digital signs are used for many different purposes and there is no definitive list. However, below are some of the most common applications of digital sign:
Public information - news, weather, traffic and local (location specific) information, such as building directory with map, fire exits and traveler information.
Internal information - corporate messages, such as health & safety items, news, and so forth.
Menu information - pricing, photos, ingredients, and other information about the food(s) being offered, including nutritional facts.
Advertising - usually either related to the location of the sign or using the audience reach of the screens for general advertising.
Brand building - in-store digital sign to promote the brand and build a brand identity.
Influencing customer behavior - directing customers to different areas, increasing the "dwell time" on the store premises, and a wide range of other uses in service of such influence.
Enhancing customer experience - applications include the reduction of perceived wait time in the waiting areas of restaurants and other retail operations, bank queues, and similar circumstances, as well as demonstrations, such as those of recipes in food stores, among other examples.
Enhancing the environment - with interactive screens (in the floor, for example, as with "informational footsteps" found in some tourist attractions, museums, and the like) or with other means of "dynamic wayfinding".